We cover what is Amazon brand registry and how to get it approved faster.
From Amazon agencies, Amazon Brand Registry is a program that helps brand owners protect their registered trademarks and improve their brand's presence on Amazon. It provides tools to help you accurately represent your brand and reduce infringement and counterfeit issues.
What is Amazon Brand Registry and How to Register: A Step-by-Step Guide
Amazon Brand Registry is a program that helps brand owners protect their registered trademarks and improve their brand's presence on Amazon. It provides tools to help you accurately represent your brand and reduce infringement and counterfeit issues.
Benefits of Amazon Brand Registry
Enhanced Brand Content: Create rich content to enhance product listings.
Protection Tools: Access to powerful tools to protect your brand from counterfeit and unauthorized sellers.
Search and Reporting: Simplified tools for searching and reporting violations.
Brand Analytics: Insights into customer behavior and sales trends.
Steps to Register for Amazon Brand Registry
Follow these 8 easy steps to register your brand to Amazon, and get access to brand analytics and A+ content.
"Brand registry, your ticket to A+ content tools"
Step 1: Ensure You Have a Registered Trademark
To enroll in Amazon Brand Registry, you must have a registered trademark in the country where you want to enroll. The trademark must be in text or image-based format.
Step 2: Create an Amazon Seller Account
If you don’t already have an Amazon Seller account, you need to create one. This account will be used to access Brand Registry.
Step 3: Visit the Brand Registry Page
Go to the Amazon Brand Registry page and click on "Get Started."
Step 4: Sign In
Sign in using your existing Amazon Seller Central account credentials.
Step 5: Enroll Your Brand
Select Your Country: Choose the country where your trademark is registered.
Enter Brand Information: Provide details about your brand, including the brand name and trademark registration number.
Upload Documentation: Upload a copy of your trademark certificate or other proof of registration.
Step 6: Verify Your Identity
Amazon will send a verification code to the email address associated with your trademark. Retrieve the code and enter it on the Amazon Brand Registry portal to verify your identity.
Step 7: Review and Submit
Review all the information you've provided and make sure it’s accurate. Once reviewed, submit your application.
Step 8: Wait for Approval
Amazon will review your application. This process can take several days to a few weeks. You will be notified via email once your application is approved.
Common Mistakes to Avoid
Incorrect Trademark Information: Ensure that the trademark information you provide matches exactly with the official trademark registration.
Using a Pending Trademark: Only registered trademarks are eligible. Make sure your trademark is fully registered before applying.
Mismatched Brand Name: The brand name you enter must exactly match the name on your trademark certificate.
Incomplete Documentation: Ensure you upload all required documents, including a clear copy of your trademark certificate.
Ignoring Verification Emails: Check your email regularly for the verification code from Amazon and respond promptly.